IT’S NOT ABOUT HOW MUCH MONEY YOU’RE MAKING, BUT HOW MUCH MONEY YOU’RE SAVING THAT DEFINES YOU AS A CORPORATE WIZARD. The trouble is that big and small organizations prefer to rake in the money, while ignoring the fact that they’re also losing money in the process, many of which are in the form of invisible wastes. So, how can you make money in both ways?
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.
Rey Elbo loves to talk to people on HR and TQM topics. Even if you're not a client, please feel free to call or email as he's always on the lookout for interesting stories for his two weekly columns. Let him know if you don't want to be identified in his articles.